The success of your business depends on how you market your products, meaning displaying your products in the right way can make or break your business.
Whatever type of food establishment you have, choosing a display case that meets your needs, budget and space is crucial. Several factors should be taken into account, which this guide will discuss below.
Some food items require special considerations regarding preservation and presentation. This is where refrigerated display cabinets (RDC) come in handy. RDCs are used to showcase foods that need to be kept at a certain temperature to preserve their freshness. Many refrigerated display cases come with sliding glass panels on both the front and back, making them easy to clean.
Refrigerated display cabinets come in many designs, but all allow consumers to see the items they hold. This is done through a cabinet opening or transparent cover. Refrigerated display cabinets are also available as commercial beverage coolers for cooling and storing non-perishable beverages that are pre-packaged for sale.
A refrigerated display unit is intended for displaying and preserving aperitifs, salads, sandwiches, desserts and drinks at a cool temperature. Food items such as poultry, fish, cake and dairy products can also be kept in these cases.
Their design is simple, but they can be used in all types of establishments. Operators can highlight these units as endcaps in retail settings or arrange them as point-of-sale units. Typically, you will find them in grocery stores, food stores or hotels.
When purchasing a display case, there are several factors to consider. To help you find an RDC that best suits your needs, here is a list of factors you can consider when purchasing a refrigerated cake display cabinet or refrigerated deli case.
Style is an essential factor in buying your refrigerated display cabinet since how well your product is displayed can affect your sales. RDCs typically come in two styles: curved and straight glass models. Based on your restaurant style and the look you would like to achieve, either style will work. Smooth, curved glass provides an elegant look. If you plan to use the display case for countertop use or in a bakery, a curved display case may be recommended in order to maximise the displayed area. Straight display cases are perfect for delis.
In terms of colours, select a display cabinet that complements the interior design of your establishment. You can opt for a black cabinet interior, which can make bright, colourful food items pop. However, before choosing the colour for your display case and purchasing one, you should check with your local health department first to verify guidelines and requirements.
Another thing to consider is whether to install end panels for your case. Your case will appear larger and fuller when you add an end panel to it. Meanwhile, a mirrored interior enhances the appearance of your display.
In choosing an RDC, your cabinet refrigerator’s dimensions are also crucial. It should be able to hold all the items you need without taking up a lot of space. Check your available countertop or floor space, and determine how much space your foods will require. Additionally, account for the airflow requirements and any possible access issues associated with hinged doors.
Another thing to consider is the types of products you plan to sell. If you’re only selling products with a short shelf life, a smaller case may be a better choice.
Often, people assume they need a big one, but that isn't always the case. If you run a deli, which offers a series of meats, cheeses and other prepared foods, then a larger unit may be required.
Your display cabinet's number of shelves determines the size and amount of food and drink products it can hold. The bigger the case, the more shelves will be included. The shelves often adjust, so you can organise your stock to your needs.
A display cabinet’s primary purpose is to display items, so it is important to choose shelving options that are eye-catching. Tiered shelving systems allow products to be seen more clearly, regardless of shelf position, by pushing them closer to the front. Glass shelving lets light filter through, allowing you to display items more freely than wire shelving.
Displays are not complete without lighting. The best lighting options increase sales and make contents more visible.
Brighter LED lights are more efficient and generate less heat. Aside from using LED lights for your top shelf, you can also opt for shelf lighting. This adds light to each shelf instead of just relying on lighting from the top.
Having easy access to your unit is vital if you will be cleaning it frequently. Those with a lift-up front panel can be cleaned more easily.
Energy-efficient fan: Installing energy-efficient LED lights isn’t the only thing you can do to increase your energy savings. You can also install energy-efficient fan motors, which can improve refrigeration efficiency.
Night blinds: When the refrigerated space is covered with night blinds, warm air is kept out and the refrigeration costs are reduced.
Opting for premium-quality refrigerated display cabinets is essential to the success of your business. If you’re in the market for refrigerated display case manufacturers, consider partnering with The Bond Group. Check out our range of products now.